Better NIL decisions start with better intelligence.


NIL Forum exists to help professionals make smarter decisions in the fastest-changing market in college sports.

Most NIL information today falls into two extremes:

  • Surface-level commentary

  • Or fragmented insider conversations


What’s missing is a reliable source of ongoing intelligence that helps professionals understand what is actually happening across athlete behavior, institutional strategy, brand activity, and market infrastructure.


Why the NIL Forum Exists

It is a private NIL intelligence network combining:

  • Proprietary athlete data

  • Expert interpretation

  • Direct operator access

The goal is simple: Help professionals make smarter NIL decisions.


What Members Access Each Month

Expert Briefings: Live sessions with professionals actively shaping NIL across brands, athletic departments, agencies, Collectives, and platforms.

Proprietary Data: Monthly insights from the NIL Forum Research Poll surveying 5,000+ college athletes and 1,000+ high school prospects.

Office Hours: Applied discussion around live NIL challenges, market shifts, and organizational decisions.

NIL Operator Network: Direct access to professionals navigating NIL strategy and execution in real time.


Who NIL Forum Is Built For

Professionals responsible for NIL decisions across:

  • Athletic Departments

  • Brands and agencies

  • Advisory services

  • Collectives and NIL organizations

This is not a general-interest NIL community. It is an intelligence platform built for professionals operating inside a rapidly changing market.


NIL expert Bill Carter wearing black glasses and a red plaid shirt, smiling slightly, with framed snowy winter landscape pictures on the wall behind him.

Bill Carter, Founder, Student-Athlete Insights & NIL Forum

Bill Carter has advised brands on athlete marketing, endorsements, and Name, Image, and Likeness strategy for more than 25 years.

Before founding Student-Athlete Insights, Bill co-founded Fuse, an award-winning sports marketing agency acquired in 2019. During his time leading Fuse, he worked with some of the world’s most recognized brands and was named a SportsBusiness Journal Forty Under 40 recipient.

Today, Bill advises organizations including DICK’S Sporting Goods, Morgan Stanley, and Little League Baseball on NIL strategy and education. His curriculum is used at 30+ universities to teach student-athletes about NIL.

He is on the faculty at Boston College, where he teaches a graduate level course on Name, Image, and Likeness.

The mission behind all of this work: Help organizations make better NIL decisions through better intelligence.


Membership Access: $39/month or $415/year ($50 savings)

For group pricing contact bill@studentathleteinsights.com.

*Not ready to join? Attend the next live webinar for $49. Zoom link delivered on registration. Buy the Single Webinar Pass here.