The NIL Forum exists to help you build an NIL practice.


Most of what’s sold in NIL is knowledge: courses, certificates, and commentary. Knowing NIL is not the hard part. Turning it into clients and a real practice is. That takes proof, expertise, and access to the right people.


What the Forum Gives You

  • Proof. Proprietary athlete data you can put in front of clients.

  • Expertise. Live access to the people doing the work.

  • Introductions. Connecting you to the members you need to meet.


Who NIL Forum Is Built For

The Forum is for attorneys, financial advisors, entrepreneurs, and college athletics professionals building NIL into their work. It’s for people who want to work in NIL, not just follow it.

NIL expert Bill Carter wearing black glasses and a red plaid shirt, smiling slightly, with framed snowy winter landscape pictures on the wall behind him.

Bill Carter, Founder, Student-Athlete Insights & NIL Forum

Bill Carter has spent more than 25 years in sports marketing. He co-founded Fuse, a sports marketing agency acquired in 2019, and was named to SportsBusiness Journal’s Forty Under 40. In 2020 he built a practice focused only on NIL.

Since then he has advised organizations including DICK’S Sporting Goods, Morgan Stanley, and Little League Baseball on NIL strategy and education. His curriculum is used at 30+ universities. He teaches a graduate course on NIL at Boston College and serves as an expert witness in NIL litigation.

The NIL Forum is what he learned building that practice, and the people he met doing it, opened up to you.


Click here for monthly membership ($39/month) or click here to save $50 on a yearly membership ($415/year.)